Who Is the Owner of Parke?

Over the past few years, Parke has emerged as one of the most hyped brands on TikTok and Instagram. Hoodies fly off the shelves and the denim has its dedicated fan base, and the brand is expanding. But, many are still wondering, “Who owns Parke, and how did this brand come about?The answer is a young girl from New Jersey who has made a passion for fashion into a multi-million dollar company.

Chelsea Parke Kramer Built This Brand:

Chelsea Parke Kramer is the owner of Parke, aka Chelsea Parke. Born in 1997 in New Jersey, she has always had a passion for fashion and style.She has always known that she wanted to be self-employed. Even as a kid, she had that drive. But fashion was not the only pastime; in fact, she took it seriously since her young years.

In 2022 she began her career at She Started Parke:

Parke started in 2022 under the tutelage of Chelsea. The brand https://parkeestore.com/ started with vintage jeans that she was able to make her own and was angry that fast fashion was fleeting.She didn’t have much investment capital or investors. From her social media pages on TikTok and Instagram, where she already had about 15,000 followers, she was able to design her brand by sharing her day-to-day life.That was her initial and most faithful clientele.

What Parke Actually Sells:

Parke is based in the business of making clothes for women. The brand is all about the basics and no ‘wear and tear’ here!The first major hit was the Crossover Shorts that was selling more than people had anticipated. Chelsea then branched out into loungewear, matching sets, knitwear and denim. In 2024, the brand launches its own wide range of denim, including the classic straight denim, the Horseshoe denim and the Low Rise Baggy denim.All pieces are comfortable, versatile and durable. That’s why there is Parke.

She didn’t use marketing as a way to sell her crops:

It is this aspect of Chelsea’s tale that most people can’t handle. In a year he’s not been spending any money on advertising, Parke reported $16 million in sales, compared with just $100,000.All the components were made from organic material. Chelsea also engaged with her audience on platforms such as TikTok and Instagram, posting content about her life and experiences, which made them feel like they were part of the brand’s story. That relationship changed customers into loyal customers and loyal customers into customers.She also did releases (limited editions) on Summer Fridays, creating some excitement and urgency for every release. Those drops were responsible for sales that came in more than 1,000 percent higher than they were the prior year.

The article even covers her Husband’s role in the Business:

Chelsea was introduced to her husband Nick Goles when they were dance class partners at Dickinson College in Pennsylvania. There she studied Art History, and played field hockey and lacrosse, captaining both teams.Nick started a partnership with Chelsea when he married. Now it became a family affair and both of them collaborated in the development of the brand. She is the founder and CEO, and has always been, and will continue to be, the inspiration behind all of Chelsea’s collections.

Forbes picked up on her work:

Champions Chelsea have made the Forbes list of 30 Under 30, which features “the most impressive young entrepreneurs and leaders from the various industries.”This was her recognition, and what everyone who has been following her journey should have known. She started a true brand from the ground up, unassisted and with no marketing budget and no cutting corners on quality. This is a tale like that which distinguishes itself at any other location.

What makes a great park?

The terms “quality” and “community” are often used in brand messaging. Those things have been being built at Chelsea since the beginning on Parke.Only she makes pieces that she would wear. She takes in customer’s input and makes adjustments accordingly. She is not a trend chaser, rather than following along with the other brands. Every collection is her very own and her very own life-style.It’s the truthfulness that they listen to. When a Parke customer buys from the Company he feels he is dealing with a human being. That’s a relationship that is difficult to fake, and can’t be purchased.

In what direction is Parke going?

Parke is a growing community. It’s a question of whether it’s new collections, new categories or new collaborations. More physical, pop up events have also been introduced, giving the brand a more immersive experience off-screen for Parke.Officially, that is the end of the game – to create high quality clothing which people can live in for a number of years, rather than a season.

Conclusion:

Chelsea Parke Kramer, 27, from New Jersey, is a local entrepreneur who started one of the fastest growing women’s clothing brands in the country based on her talent, taste and community.Her love affair with denim and her dismay at fast fashion started. She finished up with a $16 million brand and a Forbes 30 under 30 award. She’s just getting started!